The MiddleMen desires to: • Listen to your business nature • Understand your objectives and desired outcomes • Analyse the market environment based on criteria • Plan the execution and operations of the activity • Recommend and seek approvals on the planned marketing concepts • Evaluate the effectiveness of each marketing concept
THE IMPORTANCE OF MEASUREMENT Advertising does not stop at the implementation of a well crafted creative campaign. Measuring the effectiveness of a campaign is the most crucial step to understanding how it has met a company's objectives. The MiddleMen recognises the importance of measurement and offers a complete marketing methodology by integrating strong analytic measurements to assist our client in making an efficacious investment.